Pasta Fest Branding

This is the branding for Pasta Fest. Pasta Fest is a festival that provides pasta making classes, taste testing, pasta contests, and more.

Pasta Fest has a wide range in their target audience so the direction I felt best to go in for their branding was fun and playful. After all, it is a good time. 

To create a visually fun and playful brand, I utilized illustration and food typography throughout the brand that I personally illustrated and photographed. I also chose colors that are known to have restaurant chains use them to get people hungry. This would be effective in attracting people to the festival to satisfy their empty stomachs.