Boost Branding/Packaging

This is branding/packaging for Boost. Boost is an energy drink brand that strives to give consumers an energy boost throughout the day.

I designed the logo, packaging, and sidekick to emulate that ideology. The Os in Boost are repeated to make the logo look as if it was bouncing out at you.

The packaging design features color palettes that go with their respected flavor. I used images of people doing everyday things to be more relatable to the target audience. That decision sets this energy drink apart from its competitors, which makes it stand out. Another decision I made way to make the sidekick more interactive with the consumer to further set it apart from established brands.